Hi, I'm Chris.
I make native-feeling UGC that performs in organic and paid ads. Hook-first. Built for your customer avatar.
I'm not a model. I'm a real guy who shoots content that feels like a buddy telling you about the gear he actually uses. That's why it converts.
Work that performs.
Vertical, hook-first UGC across outdoor, tactical, fitness, and lifestyle. Sound on.
Hooks, not hype.
Every video is built around the Hook Trifecta — text hook, visual hook, caption — tuned to your customer avatar and your offer. Works for any product category. The first 3 seconds do 90% of the work.
Text Hook
Curiosity, contradiction, or direct call-out aimed at your avatar. Written to stop the thumb before the video even plays.
Visual Hook
Motion, pattern break, or problem-state in frame one. No slow intros. No branded B-roll openers.
Caption
Reinforces the hook and primes the CTA. Written to feel native, not advertised.
Numbers that make sense of the work.
Views on a single video
One piece of content, 3.6 million organic views. Built around a strong visual hook and a tight edit.
Revenue created for brand partners
Tracked revenue attributed to UGC concepts I built, shot, and iterated for outdoor and hunting brands.
Let's make ads that actually move product.
Tell me about your brand, your offer, and what you want the content to do. I'll come back with pricing and a timeline.